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Contract Details

Title	Digital Innovation in Agriculture Project Marketing Tender Opportunity United Kingdom
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Country	United Kingdom
Language	English
Organization	Hartpury College
Published Date	27.03.2024
Awarded Date	14.06.2022
Overview	Contract Award's Details : Digital Innovation in Agriculture Project Marketing Tender Opportunity Hartpury College Digital Innovation in Agriculture Project Marketing Tender Opportunity Hartpury University and Hartpury College's mission is to be a specialist niche provider delivering relevant, effective and high quality education and training for employment in sport, equine, animal and agricultural industries; locally, nationally and internationally. The vision for Hartpury Agriculture is to create an industry leading Digital Innovation Farm providing excellent facilities, education and research to meet global demand for new technology in farming. Hartpury is now seeking to appoint a marketing specialist to develop and deliver a marketing and PR plan to support the project's aims. It is anticipated it will include but not limited to the following, however precise actions may vary as determined by the strategy to be developed by the successful tenderer and agreed by Hartpury, to give maximum ROI inline with project goals: Create an actionable social media plan and manage the day-to-day handling of relevant social media channels. Generate quality media coverage monthly Create engaging new content for the relevant webpages on the Hartpury website and keep up to date using the web CMS (Umbracco) in-line with Hartpury style guide and whilst using expertise to maximise SEO. Deliver a regular e-newsletter for key stakeholders/leads in database, working in collaboration with the project manager to determine relevant content. Oversee the design of a new logo for the project. Create and deliver a small-scale advertising campaign. Produce promotional materials (print, digital, display) in line with Hartpury branding guidelines, to promote the project to relevant stakeholders and audiences, including in preparation for specific industry or onsite events. Oversee such projects from conception to delivery, managing photographers, designers, printers and other stakeholders as necessary and within overall budget. Work closely with the Hartpury marketing team (who primarily focus on student recruitment) to ensure efforts are aligned and opportunities for student recruitment to the university and college are maximised. Lead marketing and promotion of the project pre-launch to ensure integration into the Gloucestershire Innovation portfolio. Work closely with Hartpury Agri-Tech Centre to provide a comprehensive offer and support to businesses already engaged including promotion and attracting pipeline of project membership. Provide updates to the DIA-T Project Manager through the provision of regular performance reports. Monitor data to ensure the project meets its target audience. Ensure contract offers value for money and is delivered within budget and timescales. Please submit your detailed tender including full costs to a maximum of Â£50000 inclusive of VAT to Catherine.Briggs@hartpury.ac.uk by 5pm on Tuesday 6th April 2021. For enquiries, please contact DIA-T Project Manager via email to Catherine.Briggs@hartpury.ac.uk United Kingdom Contract value : 50,000.00 GBP Contractors : Peacock Green Marketing 26/04/2021 15/06/2022 30/06/2023 78389999 15/06/2022 Hartpury College Address : Hartpury House, Hartpury GL19 3BE, GLOUCESTER https://www.hartpury.ac.uk/ Catherine Briggs catherine.briggs@hartpury.ac.uk 01452 702 135 United Kingdom United Kingdom Contract Awards United Kingdom ocds-b5fd17-ce1d90e7-6878-43d9-b503-8ab674af0007-546341-hartpurydia-t_marketing 26/04/2021 30/06/2023 50,000.00 GBP
NAICS	Sporting Goods Business Advertising Instruments and Related Products Manufacturing for Measuring Promoters of Performing Arts Copper Promoters of Performing Arts Promoters of Performing Arts Colleges Colleges Promoters of Performing Arts Agriculture Colleges Sporting Goods Promoters of Performing Arts Copper
CPVS	Advertising, propaganda and information film and video-tape production Farming, hunting and fishing products Iron, lead, zinc, tin and copper Lead Training, workout or aerobic services Agricultural, farming, fishing, forestry and related products Small animals Research, testing and scientific technical simulator Business services: law, marketing, consulting, recruitment, printing and security Supports Agricultural, forestry, horticultural, aquacultural and apicultural services Construction work for buildings relating to leisure, sports, culture, lodging and restaurants Lifting, handling, loading or unloading machinery Vats Monitors Pipelines Keys Display cases Pipeline, piping, pipes, casing, tubing and related items Musical instruments, sport goods, games, toys, handicraft, art materials and accessories Designs Dates Tools, locks, keys, hinges, fasteners, chain and springs
UNSPSC	-
Regions	Europe Northern Europe
Sectors	Pipeline Project Environment and Pollution-Recycling Automobiles and Auto Parts Non-Renewable Energy Supply Roads and Highways-Bridge Oil and Gas Infrastructure Law and Legal Printing and Publishing Services Roadways Railways-Rail-Railroad Education and Training Defence and Security Technology Hardware and Equipment Construction Agriculture-Food and Beverages Energy-Power and Electrical Sports and Leisure Computer Hardwares and Consumables Industry Marine
Contractor	Peacock Green Marketing
Contract Value	50,000.00 GBP
URL	Download Document
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Title
Digital Innovation in Agriculture Project Marketing Tender Opportunity United Kingdom
Country
United Kingdom
Language
English
Organization
Hartpury College
Published Date
27.03.2024
Awarded Date
14.06.2022
Overview
Contract Award's Details : Digital Innovation in Agriculture Project Marketing Tender Opportunity Hartpury College Digital Innovation in Agriculture Project Marketing Tender Opportunity Hartpury University and Hartpury College's mission is to be a specialist niche provider delivering relevant, effective and high quality education and training for employment in sport, equine, animal and agricultural industries; locally, nationally and internationally. The vision for Hartpury Agriculture is to create an industry leading Digital Innovation Farm providing excellent facilities, education and research to meet global demand for new technology in farming. Hartpury is now seeking to appoint a marketing specialist to develop and deliver a marketing and PR plan to support the project's aims. It is anticipated it will include but not limited to the following, however precise actions may vary as determined by the strategy to be developed by the successful tenderer and agreed by Hartpury, to give maximum ROI inline with project goals: Create an actionable social media plan and manage the day-to-day handling of relevant social media channels. Generate quality media coverage monthly Create engaging new content for the relevant webpages on the Hartpury website and keep up to date using the web CMS (Umbracco) in-line with Hartpury style guide and whilst using expertise to maximise SEO. Deliver a regular e-newsletter for key stakeholders/leads in database, working in collaboration with the project manager to determine relevant content. Oversee the design of a new logo for the project. Create and deliver a small-scale advertising campaign. Produce promotional materials (print, digital, display) in line with Hartpury branding guidelines, to promote the project to relevant stakeholders and audiences, including in preparation for specific industry or onsite events. Oversee such projects from conception to delivery, managing photographers, designers, printers and other stakeholders as necessary and within overall budget. Work closely with the Hartpury marketing team (who primarily focus on student recruitment) to ensure efforts are aligned and opportunities for student recruitment to the university and college are maximised. Lead marketing and promotion of the project pre-launch to ensure integration into the Gloucestershire Innovation portfolio. Work closely with Hartpury Agri-Tech Centre to provide a comprehensive offer and support to businesses already engaged including promotion and attracting pipeline of project membership. Provide updates to the DIA-T Project Manager through the provision of regular performance reports. Monitor data to ensure the project meets its target audience. Ensure contract offers value for money and is delivered within budget and timescales. Please submit your detailed tender including full costs to a maximum of Â£50000 inclusive of VAT to Catherine.Briggs@hartpury.ac.uk by 5pm on Tuesday 6th April 2021. For enquiries, please contact DIA-T Project Manager via email to Catherine.Briggs@hartpury.ac.uk United Kingdom Contract value : 50,000.00 GBP Contractors : Peacock Green Marketing 26/04/2021 15/06/2022 30/06/2023 78389999 15/06/2022 Hartpury College Address : Hartpury House, Hartpury GL19 3BE, GLOUCESTER https://www.hartpury.ac.uk/ Catherine Briggs catherine.briggs@hartpury.ac.uk 01452 702 135 United Kingdom United Kingdom Contract Awards United Kingdom ocds-b5fd17-ce1d90e7-6878-43d9-b503-8ab674af0007-546341-hartpurydia-t_marketing 26/04/2021 30/06/2023 50,000.00 GBP
NAICS
Sporting Goods Business Advertising Instruments and Related Products Manufacturing for Measuring Promoters of Performing Arts Copper Promoters of Performing Arts Promoters of Performing Arts Colleges Colleges Promoters of Performing Arts Agriculture Colleges Sporting Goods Promoters of Performing Arts Copper
CPVS
Advertising, propaganda and information film and video-tape production Farming, hunting and fishing products Iron, lead, zinc, tin and copper Lead Training, workout or aerobic services Agricultural, farming, fishing, forestry and related products Small animals Research, testing and scientific technical simulator Business services: law, marketing, consulting, recruitment, printing and security Supports Agricultural, forestry, horticultural, aquacultural and apicultural services Construction work for buildings relating to leisure, sports, culture, lodging and restaurants Lifting, handling, loading or unloading machinery Vats Monitors Pipelines Keys Display cases Pipeline, piping, pipes, casing, tubing and related items Musical instruments, sport goods, games, toys, handicraft, art materials and accessories Designs Dates Tools, locks, keys, hinges, fasteners, chain and springs
UNSPSC
-
Regions
Europe Northern Europe
Sectors
Pipeline Project Environment and Pollution-Recycling Automobiles and Auto Parts Non-Renewable Energy Supply Roads and Highways-Bridge Oil and Gas Infrastructure Law and Legal Printing and Publishing Services Roadways Railways-Rail-Railroad Education and Training Defence and Security Technology Hardware and Equipment Construction Agriculture-Food and Beverages Energy-Power and Electrical Sports and Leisure Computer Hardwares and Consumables Industry Marine
Contractor
Peacock Green Marketing
Contract Value
50,000.00 GBP
URL
Download Document
Share