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Contract Details
| Title |
Comms Message Testing United Kingdom |
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|---|---|---|---|---|
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| Country | ||||
| Language | English | |||
| Organization | ||||
| Published Date | 12.03.2024 | |||
| Awarded Date | 10.04.2022 | |||
| Overview | Contract Award's Details : Comms Message Testing The Food Standards Agency Comms Message Testing The FSA& 039;s communication strategy aims to motivate positive behaviour change and help the public understand risk and best practice. Several pieces of work have been carried out over the last few years to test and develop effective approaches to comms messaging (See: 2014 Messaging Report, 2020 risk communication toolkit and supporting research) Earlier this year, Social Science published the paper & 039;Qualitative consumer research to explore communications on food safety messaging (2021)& 039;. This work aimed to enhance the FSA& 039;s understanding of current behavioural drivers and attitudes towards communicating food safety messages and how these may vary by audiences. Four over-arching communication approaches were tested via 30 two-hour long video-enabled focus group and 20 one-hour long telephone depth interviews. Participants from the general population were stratified by age and life-stage across England, Wales and Northern Ireland. Participants from Chinese, Black African, Black Caribbean, Pakistani and Indian minority communities were specifically represented to explore cultural differences in message reception. Participants were shown and asked to respond to up to six pieces of stimulus materials - short food safety messages accompanied by stock images, designed to test theoretical approaches to communicating food safety. Qualitative findings were analysed using the COM-B framework and used to develop a Food Safety Communications Toolkit which provides a framework for communicating food safety to consumers. United Kingdom Contract value : 99,350.00 GBP Contractors : Ipos Mori 18/02/2022 11/04/2022 30/04/2022 78260055 11/04/2022 The Food Standards Agency Address : Foss House, Peasholme Green YO1 7PR, York FSA.Procurement@food.gov.uk United Kingdom United Kingdom Contract Awards United Kingdom ocds-b5fd17-f123627f-2e39-4210-92ac-1724ffcaa756-527204-tender_217564-1060283 18/02/2022 30/04/2022 99,350.00 GBP | |||
| NAICS | ||||
| CPVS |
Control, safety, signalling and light equipment
Stocks
Research, testing and scientific technical simulator
Safety cases
Other community, social and personal services
Supports
Paper, printing and bookbinding machinery and parts
Food, beverage and tobacco-processing machinery
Food, beverages, tobacco and related products
Radio, television, communication, telecommunication and related equipment
Designs
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| UNSPSC |
-
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| Regions | ||||
| Sectors | ||||
| Contractor | ||||
| Contract Value |
99,350.00 GBP
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URL | ||
| Share | ||||
United Kingdom
| Title |
|---|
Comms Message Testing United Kingdom |
| Country |
| Language |
| English |
| Organization |
| Published Date |
| 12.03.2024 |
| Awarded Date |
| 10.04.2022 |
| Overview |
| Contract Award's Details : Comms Message Testing The Food Standards Agency Comms Message Testing The FSA& 039;s communication strategy aims to motivate positive behaviour change and help the public understand risk and best practice. Several pieces of work have been carried out over the last few years to test and develop effective approaches to comms messaging (See: 2014 Messaging Report, 2020 risk communication toolkit and supporting research) Earlier this year, Social Science published the paper & 039;Qualitative consumer research to explore communications on food safety messaging (2021)& 039;. This work aimed to enhance the FSA& 039;s understanding of current behavioural drivers and attitudes towards communicating food safety messages and how these may vary by audiences. Four over-arching communication approaches were tested via 30 two-hour long video-enabled focus group and 20 one-hour long telephone depth interviews. Participants from the general population were stratified by age and life-stage across England, Wales and Northern Ireland. Participants from Chinese, Black African, Black Caribbean, Pakistani and Indian minority communities were specifically represented to explore cultural differences in message reception. Participants were shown and asked to respond to up to six pieces of stimulus materials - short food safety messages accompanied by stock images, designed to test theoretical approaches to communicating food safety. Qualitative findings were analysed using the COM-B framework and used to develop a Food Safety Communications Toolkit which provides a framework for communicating food safety to consumers. United Kingdom Contract value : 99,350.00 GBP Contractors : Ipos Mori 18/02/2022 11/04/2022 30/04/2022 78260055 11/04/2022 The Food Standards Agency Address : Foss House, Peasholme Green YO1 7PR, York FSA.Procurement@food.gov.uk United Kingdom United Kingdom Contract Awards United Kingdom ocds-b5fd17-f123627f-2e39-4210-92ac-1724ffcaa756-527204-tender_217564-1060283 18/02/2022 30/04/2022 99,350.00 GBP |
| NAICS |
| Justice Piece Goods Apparel Justice Pulp Other Justice Photographic Film Other Justice Agencies Piece Goods |
| CPVS |
| Control, safety, signalling and light equipment Stocks Research, testing and scientific technical simulator Safety cases Other community, social and personal services Supports Paper, printing and bookbinding machinery and parts Food, beverage and tobacco-processing machinery Food, beverages, tobacco and related products Radio, television, communication, telecommunication and related equipment Designs |
| UNSPSC |
| - |
| Regions |
| Europe Northern Europe |
| Sectors |
| Environment and Pollution-Recycling Automobiles and Auto Parts Supply Postal and Courier Services Roads and Highways-Bridge Printing and Publishing Railways-Rail-Railroad Defence and Security Construction Energy-Power and Electrical Computer Hardwares and Consumables Marine |
| Contractor |
| Contract Value |
|
99,350.00 GBP
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| URL |
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| Share |
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