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Contract Details
| Title |
Media Advertising Visit England Escape the Everyday Tourism Recovery Fund (Round 2) United Kingdom |
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| Country | ||||
| Language | English | |||
| Organization | ||||
| Published Date | 15.03.2024 | |||
| Awarded Date | 29.05.2022 | |||
| Overview | Contract Award's Details : Media Advertising Visit England Escape the Everyday Tourism Recovery Fund (Round 2) Liverpool City Council Media Advertising Visit England Escape the Everyday Tourism Recovery Fund (Round 2) VisitEngland, as the tourism delivery partner for the GREAT Campaign, launched in September 2020 the UK-wide domestic marketing campaign, Escape the Everyday. The campaign aims to support the UK tourism industry to post covid recovery by encouraging consumers to explore, discover and treat themselves on a UK short break. The recovery fund allowed DMOs to apply for grant funding to deliver local marketing activities aligned to the national campaign. Marketing Liverpool was successful in it& 039;s bid to secure budget from the fund for a campaign in 2021. The Visit England initiative has now been extended into 2022 and Marketing Liverpool has once again been successful in securing funding for a similar recovery campaign as part of a wider national campaign. Securing this fund was through a highly competitive process. There is great expectation for the campaign to deliver for the city region and we need to ensure we maximise the opportunity. We are now looking to secure a partner to plan and deliver an impactful media schedule. The Campaign Liverpool city region has been severely affected by the pandemic. Our tourism businesses are still playing catch up to pre-pandemic visitor number levels. Overseas visitors are still yet to return in significant numbers. We anticipate there is significant pent-up demand within the domestic market to venture out (backed by national statistics) and experience what& 039;s on the doorstep. We intend to: • Deliver an inspiring and creative consumer campaign over several weeks activity • Use 100% digital advertising media (as stipulated by VisitEngland) • Use a creative mix of social media, display, video, blogs, influencer generated content and paid digital press coverage • Launch a new campaign landing page on VisitLiverpool.com (as the call to action) featuring a selection of a minimum 10 bookable products wrapped within inspiring itinerary copy, images etc • Add further depth through inclusion of free tourism products and experiences • Mirror the national Visit England Escape the Everyday campaign (Liverpool content will be featured within this) There is an excellent opportunity for several rail operators with routes into Liverpool to help amplify the campaign through their channels. We will also amplify the campaign through Marketing Liverpool& 039;s website VisitLiverpool.com, our own social channels and through our tourism partners channels. United Kingdom Contract value : 80,000.00 GBP Contractors : Viv& 039;id(a) Ltd 04/05/2022 30/05/2022 30/06/2022 78357122 30/05/2022 Liverpool City Council Address : 4th Floor, Cunard Building L3 1DS, Liverpool http://www.liverpool.gov.uk Greg Nixon greg.nixon2@liverpool.gov.uk United Kingdom United Kingdom Contract Awards United Kingdom ocds-b5fd17-f7667ad1-cba7-442b-b47f-d88d39da9a0a-542878-lpool001-dn607617-33613302 04/05/2022 30/06/2022 80,000.00 GBP | |||
| NAICS | ||||
| CPVS | ||||
| UNSPSC |
-
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| Regions | ||||
| Sectors |
Civil Works
Building
Environment and Pollution-Recycling
Automobiles and Auto Parts
Non-Renewable Energy
Supply
Postal and Courier Services
Roads and Highways-Bridge
Services
Roadways
Travel and Tourism
Railways-Rail-Railroad
Defence and Security
Construction
Energy-Power and Electrical
Computer Hardwares and Consumables
Industry
Building Material
Marine
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| Contractor | ||||
| Contract Value |
80,000.00 GBP
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URL | ||
| Share | ||||
United Kingdom
| Title |
|---|
Media Advertising Visit England Escape the Everyday Tourism Recovery Fund (Round 2) United Kingdom |
| Country |
| Language |
| English |
| Organization |
| Published Date |
| 15.03.2024 |
| Awarded Date |
| 29.05.2022 |
| Overview |
| Contract Award's Details : Media Advertising Visit England Escape the Everyday Tourism Recovery Fund (Round 2) Liverpool City Council Media Advertising Visit England Escape the Everyday Tourism Recovery Fund (Round 2) VisitEngland, as the tourism delivery partner for the GREAT Campaign, launched in September 2020 the UK-wide domestic marketing campaign, Escape the Everyday. The campaign aims to support the UK tourism industry to post covid recovery by encouraging consumers to explore, discover and treat themselves on a UK short break. The recovery fund allowed DMOs to apply for grant funding to deliver local marketing activities aligned to the national campaign. Marketing Liverpool was successful in it& 039;s bid to secure budget from the fund for a campaign in 2021. The Visit England initiative has now been extended into 2022 and Marketing Liverpool has once again been successful in securing funding for a similar recovery campaign as part of a wider national campaign. Securing this fund was through a highly competitive process. There is great expectation for the campaign to deliver for the city region and we need to ensure we maximise the opportunity. We are now looking to secure a partner to plan and deliver an impactful media schedule. The Campaign Liverpool city region has been severely affected by the pandemic. Our tourism businesses are still playing catch up to pre-pandemic visitor number levels. Overseas visitors are still yet to return in significant numbers. We anticipate there is significant pent-up demand within the domestic market to venture out (backed by national statistics) and experience what& 039;s on the doorstep. We intend to: • Deliver an inspiring and creative consumer campaign over several weeks activity • Use 100% digital advertising media (as stipulated by VisitEngland) • Use a creative mix of social media, display, video, blogs, influencer generated content and paid digital press coverage • Launch a new campaign landing page on VisitLiverpool.com (as the call to action) featuring a selection of a minimum 10 bookable products wrapped within inspiring itinerary copy, images etc • Add further depth through inclusion of free tourism products and experiences • Mirror the national Visit England Escape the Everyday campaign (Liverpool content will be featured within this) There is an excellent opportunity for several rail operators with routes into Liverpool to help amplify the campaign through their channels. We will also amplify the campaign through Marketing Liverpool& 039;s website VisitLiverpool.com, our own social channels and through our tourism partners channels. United Kingdom Contract value : 80,000.00 GBP Contractors : Viv& 039;id(a) Ltd 04/05/2022 30/05/2022 30/06/2022 78357122 30/05/2022 Liverpool City Council Address : 4th Floor, Cunard Building L3 1DS, Liverpool http://www.liverpool.gov.uk Greg Nixon greg.nixon2@liverpool.gov.uk United Kingdom United Kingdom Contract Awards United Kingdom ocds-b5fd17-f7667ad1-cba7-442b-b47f-d88d39da9a0a-542878-lpool001-dn607617-33613302 04/05/2022 30/06/2022 80,000.00 GBP |
| NAICS |
| Business Advertising Instruments and Related Products Manufacturing for Measuring Specialized Freight (except Used Goods) Trucking Commercial Air General Freight Trucking Process Funds |
| CPVS |
| Advertising, propaganda and information film and video-tape production Presses Mirrors Business services: law, marketing, consulting, recruitment, printing and security Supports Statuettes, ornaments; photograph or picture frames, and mirrors Posts Display cases Rails |
| UNSPSC |
| - |
| Regions |
| Europe Northern Europe |
| Sectors |
| Civil Works Building Environment and Pollution-Recycling Automobiles and Auto Parts Non-Renewable Energy Supply Postal and Courier Services Roads and Highways-Bridge Services Roadways Travel and Tourism Railways-Rail-Railroad Defence and Security Construction Energy-Power and Electrical Computer Hardwares and Consumables Industry Building Material Marine |
| Contractor |
| Contract Value |
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80,000.00 GBP
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| URL |
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| Share |
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