Title	Im - Marketing Manager in - Online Tender Notice International Competitive Bidding
Country	Germany
Language	English
Organization	BUNDESWEHR ADMINISTRATION
Published Date	26.04.2024
Deadline Date	30.05.2024
Overview	Im - Marketing Manager in - Online Acquisition of special knowledge and skills for planning, preparing and carrying out a successful marketing concept. - Basics of marketing - Market and market analysis - Marketing strategies • Market segmentation • Competition strategies • Product service strategies • Positioning • Strategy implementation - Market policy instruments - Instruments of communication policy • Advertising • Direct Marketing • Sales promotion • Public relations • Sponsoring • Event marketing - Online communication - Corporate identy - Marketing planning • Building a marketing plan • Marketing budget planning • Planning marketing measures - Marketing controlling - Cooperations and networks - Legal aspects in marketing A framework contract of 3 years is to be concluded with 1 annual access. 1 course per year, on 3 weekends, 13 underground units (UE) BUNDESWEHR ADMINISTRATION Federal Office for the Human Resources Management of the Bundeswehr Street, house number: Military Ringstr. 1000 Postal code (zip code): 50737 Location: Cologne Telephone: +49 22195715138 bapersbwi3.5dezbeschaffungbfd@bundeswehr.org Tender Notice International Competitive Bidding 6002650626-BAPersBw I 3.5.2.3 Germany GT-100488881
NAICS	Advertising Navigational Justice Electric Power Transmission Justice Highway Other Justice Highway International Measuring Corporate Navigational Highway Management Other Justice
CPVS	Advertising, propaganda and information film and video-tape production Networks Networking, Internet and intranet software development services Control, safety, signalling and light equipment Control, safety or signalling equipment for inland waterways Sales, marketing and business intelligence software package Office, school and office equipment cleaning services Feasibility study, advisory service, analysis Business services: law, marketing, consulting, recruitment, printing and security Control, safety or signalling equipment for parking facilities Command, control, communication systems Sales, marketing and business intelligence software development services Control, safety or signalling equipment for port installations Command, control, communication and computer systems Networking, Internet and intranet software package Pressure-reducing, control, check or safety valves Other services Control, safety or signalling equipment for roads Colognes Administration, defence and social security services Radio, television, communication, telecommunication and related equipment Postal orders Control, safety or signalling equipment for airports
UNSPSC	House Advertising Corporate states Marketing plans Case making services Financial Instruments, Products, Contracts and Agreements Tent, for office use
Regions	Europe Western Europe
Sectors	Civil Works Building Non-Renewable Energy Human Resource-HR Bridges and Tunnels Postal and Courier Services Printing and Publishing Railways-Rail-Railroad Defence and Security Electricity Construction Energy-Power and Electrical Computer Hardwares and Consumables Steel Building Material Marine
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