Advertising and Media Buying Partner The University of Chichester Advertising and Media Buying Partner The University of Chichester Advertising and Media Buying PartnerThe University of Chichester is seeking a suitably experienced and skilled partner to shape and focus our advertising campaigns to achieve the best results, and to act on behalf of the University in engaging with suitable advertising suppliers, this can be in the form of a multi-channel agency or a consortium of agencies.We are looking for a partner to build and deploy our paid search, ppc and social media advertising campaigns. Buy media on our behalf and account manage projects, timings, and schedules for our campaigns. Giving us clear instructions on the specifications requested a... Reference no:OCT491963 Published by:The University of Chichester Published to:External Deadline date:30/10/2024 Notice Type:Contract notice OCID:ocds-h6vhtk-04a412 Location: UK - All UK - All Value:- Summary OCID:ocds-h6vhtk-04a412Published by:The University of ChichesterAuthority ID:AA38866Publication date:01 October 2024Deadline date:30 October 2024Notice type:Contract NoticeHas documents:NoHas SPD:NoHas Carbon Reduction Plan:N/A Abstract The University of Chichester is seeking a suitably experienced and skilled partner to shape and focus our advertising campaigns to achieve the best results, and to act on behalf of the University in engaging with suitable advertising suppliers, this can be in the form of a multi-channel agency or a consortium of agencies.We are looking for a partner to build and deploy our paid search, ppc and social media advertising campaigns. Buy media on our behalf and account manage projects, timings, and schedules for our campaigns. Giving us clear instructions on the specifications requested and deadlines in good time. This partner must have good relationships with key Higher Education players (UCAS, IDP etc) as well as strong experience, skills and knowledge working with companies such as Google and Meta.Overall, our aim is to increase the size and diversity of the student body by generating a larger number of leads into our funnel, allowing us greater opportunity for conversion to application and enrolment. We require our partner agency to work with the University's lead Marketing contacts to help deliver the annual marketing plan through effective and timely advertising campaigns. These campaigns will include search, PPC, social media advertising, media buying, out of home, third party sites and other formats or platforms our partner agency thinks would be beneficial for the university's purposes of student recruitment, retention and brand awareness. Full notice text Contract noticeSection I: Contracting authority I.1) Name and addressesTHE UNIVERSITY OF CHICHESTER4740553Bishop Otter Campus,College LaneCHICHESTERPO196PEUK Telephone: +44 1243816000 E-mail: tenders@chi.ac.uk NUTS: UKJ27Internet address(es) Main address: https://chi.ac.uk/I.3) CommunicationThe procurement documents are available for unrestricted and full direct access, free of charge at:https://help.chi.ac.uk/tendersAdditional information can be obtained from the abovementioned addressTenders or requests to participate must be sent electronically to:https://help.chi.ac.uk/tendersI.4) Type of the contracting authority Other: UniversityI.5) Main activityEducationSection II: ObjectII.1) Scope of the procurementII.1.1) TitleAdvertising and Media Buying Partner Reference number: TND-0001087II.1.2) Main CPV code79340000 II.1.3) Type of contractServicesII.1.4) Short descriptionThe University of Chichester is seeking a suitably experienced and skilled partner to shape and focus our advertising campaigns to achieve the best results, and to act on behalf of the University in engaging with suitable advertising suppliers, this can be in the form of a multi-channel agency or a consortium of agencies.We are looking for a partner to build and deploy our paid search, ppc and social media advertising campaigns. Buy media on our behalf and account manage projects, timings, and schedules for our campaigns. Giving us clear instructions on the specifications requested and deadlines in good time. This partner must have good relationships with key Higher Education players (UCAS, IDP etc) as well as strong experience, skills and knowledge working with companies such as Google and Meta.Overall, our aim is to increase the size and diversity of the student body by generating a larger number of leads into our funnel, allowing us greater opportunity for conversion to application and enrolment. We require our partner agency to work with the University's lead Marketing contacts to help deliver the annual marketing plan through effective and timely advertising campaigns. These campaigns will include search, PPC, social media advertising, media buying, out of home, third party sites and other formats or platforms our partner agency thinks would be beneficial for the university's purposes of student recruitment, retention and brand awareness.II.1.6) Information about lots This contract is divided into lots: No II.2) DescriptionII.2.3) Place of performanceNUTS code:UKJ27II.2.4) Description of the procurementWe require promotion of the core brand, subject and courses and promotion of key recruitment events throughout the cycle encompassing all the key stages in the applicant journey including:• Pre-application - brand awareness and reputation building, early engagement in the university.• Open Days - driving bookings and attendance.• Drive to apply - promoting our course portfolio, showing what we can offer for people to make the decision to apply to us.• Application/ Conversion - keeping the leads warm.• Still time to apply - post January deadline where we have space on courses.• Clearing - promoting Chichester as a clearing destinationOur marketing efforts target those looking for an undergraduate or postgraduate qualification, primarily from the UK but some International work will be required. As well as smaller B2B campaigns looking at CPD, professional qualifications and promoting the university's services such as conferencing. Please note this is not an exhaustive list.The agency also needs to ensure that:• Costs are transparent and that the mediums used offer the best results. • Results are quantifiable, providing benchmarking prior to campaign launch and the full analysis of results (including platform analytics, from own systems/suppliers and Google Analytics) to understand how successful our campaigns are with key demographics and geo-locations across the various media channels. • A smooth sign-off process to ensure deadlines are met.• Exemplary customer service with regular updates on how campaigns are progressing, including advice on what to optimise if the advertising is not generating expected results. • Help bring something that is distinctive and exclusive to the University, and which ensures the University's competitive advantage. • Data driven insight and interactive campaign dashboards. • Reporting with recommendations that can be implemented to future campaigns.• Bringing new ideas to the table from your experience in sector or whilst monitoring future trends.The contract is scheduled to commence on the 1st March 2025, with mobilisation from the 1st February 2025.The contract will be for 3 years with a 12-month break clause for both partiesThe Selection Questionnaire document can be obtained via the link on https://help.chi.ac.uk/tenders.II.2.5) Award criteriaPrice is not the only award criterion and all criteria are stated only in the procurement documentsII.2.7) Duration of the contract, framework agreement or dynamic purchasing system Duration in months: 36 This contract is subject to renewal: No II.2.9) Information about the limits on the number of candidates to be invited Envisaged number of candidates: 5II.2.10) Information about variants Variants will be accepted: No II.2.11) Information about options Options: No II.2.13) Information about European Union funds The procurement is related to a project and/or programme financed by European Union funds: No Section IV: ProcedureIV.1) DescriptionIV.1.1) Type of procedure Restricted procedure IV.1.8) Information about Government Procurement Agreement (GPA) The procurement is covered by the Government Procurement Agreement: Yes IV.2) Administrative informationIV.2.2) Time limit for receipt of tenders or requests to participate Date: 30/10/2024 Local time: 17:00IV.2.3) Estimated date of dispatch of invitations to tender or to participate to selected candidates Date: 08/11/2024IV.2.4) Languages in which tenders or requests to participate may be submittedENSection VI: Complementary informationVI.1) Information about recurrence This is a recurrent procurement: No VI.4) Procedures for reviewVI.4.1) Review bodyPublic Procurement Review Service Cabinet OfficeLondonUK Telephone: +44 3450103503 E-mail: publicprocurementreview@cabinetoffice.gov.ukInternet address(es) URL: https://www.gov.uk/government/publications/public-procurement-review-service-scope-and-remitVI.5) Date of dispatch of this notice30/09/2024 Coding Commodity categories ID Title Parent category 79340000Advertising and marketing servicesMarket and economic research; polling and statistics Delivery locations ID Description 100UK - All Alert region restrictions The buyer has restricted the alert for this notice to suppliers based in the following regions. ID Description There are no alert restrictions for this notice. About the buyer Main contact:tenders@chi.ac.ukAdmin contact:N/aTechnical contact:N/aOther contact:N/a Further information Date Details No further information has been uploaded.