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Title	Statewide Awareness Campaign For 988 Mn Lifeline Tender Notice International Competitive Bidding
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Country	United States of America
Language	English
Organization	HEALTH DEPARTMENT
Published Date	12.07.2024
Deadline Date	19.08.2024
Overview	Statewide Awareness Campaign For 988 Mn Lifeline The Minnesota Department of Health (MDH) requests proposals from a communications marketing advertising agency to develop and implement a statewide public service awareness campaign. The goal is to increase awareness, understanding, trust, and ultimately the use of the 988 Suicide Crisis Lifeline (“988 Lifeline”) by Minnesota residents in communities across the state and the 11 Tribal Nations that share its geography, particularly populations at high risk for suicide. Building upon market research, and previous marketing campaign messages, assets, and learning, the selected vendor will develop and manage a results-oriented 988 Lifeline marketing and public awareness campaign. The proposed solution and approach will include the following key strategies and supporting concepts: -Comprehensive statewide public service awareness campaign -Creative asset development, which may include video -Traditional media placement, which may include billboards, television, print and radio -Digital media, including paid and organic social -Toolkits to support partners, advocates, and volunteers in local outreach efforts -Microsite to share digital assets and toolkits -Campaign performance evaluation, reporting and analysis HEALTH DEPARTMENT Mdh - Duluth - North East, Duluth Technology Village, 11 E Superior St Ste 290, Duluth, Mn 55802-2007 Tender Notice International Competitive Bidding 2000015934 United States of America GT-104074633
NAICS	Other Direct Insurance (except Life Justice Specialized Freight (except Used Goods) Trucking Justice Other Justice Trust Direct Insurance (except Life Advertising Agencies Direct Life International Trusts General Freight Trucking Other Justice Trusts Funds
CPVS	Advertising, propaganda and information film and video-tape production Feasibility study, advisory service, analysis Research, testing and scientific technical simulator Business services: law, marketing, consulting, recruitment, printing and security Other community, social and personal services Supports Installation services of radio, television, sound and video equipment Televisions Other services Keys Radio, television, communication, telecommunication and related equipment Tools, locks, keys, hinges, fasteners, chain and springs
UNSPSC	Televisions Radios Billboards Advertising Market research Population Case making services Two way radios Fluorine-based medical imaging agents, media, and tracers
Regions	APEC Countries North America Northern America
Sectors	Civil Works Building Environment and Pollution-Recycling Automobiles and Auto Parts Postal and Courier Services Roads and Highways-Bridge Law and Legal Printing and Publishing Cement and Asbestos Products Technology Hardware and Equipment Construction Energy-Power and Electrical Computer Hardwares and Consumables Building Material Construction Materials Marine
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Title
Statewide Awareness Campaign For 988 Mn Lifeline Tender Notice International Competitive Bidding
Country
United States of America
Language
English
Organization
HEALTH DEPARTMENT
Published Date
12.07.2024
Deadline Date
19.08.2024
Overview
Statewide Awareness Campaign For 988 Mn Lifeline The Minnesota Department of Health (MDH) requests proposals from a communications marketing advertising agency to develop and implement a statewide public service awareness campaign. The goal is to increase awareness, understanding, trust, and ultimately the use of the 988 Suicide Crisis Lifeline (“988 Lifeline”) by Minnesota residents in communities across the state and the 11 Tribal Nations that share its geography, particularly populations at high risk for suicide. Building upon market research, and previous marketing campaign messages, assets, and learning, the selected vendor will develop and manage a results-oriented 988 Lifeline marketing and public awareness campaign. The proposed solution and approach will include the following key strategies and supporting concepts: -Comprehensive statewide public service awareness campaign -Creative asset development, which may include video -Traditional media placement, which may include billboards, television, print and radio -Digital media, including paid and organic social -Toolkits to support partners, advocates, and volunteers in local outreach efforts -Microsite to share digital assets and toolkits -Campaign performance evaluation, reporting and analysis HEALTH DEPARTMENT Mdh - Duluth - North East, Duluth Technology Village, 11 E Superior St Ste 290, Duluth, Mn 55802-2007 Tender Notice International Competitive Bidding 2000015934 United States of America GT-104074633
NAICS
Other Direct Insurance (except Life Justice Specialized Freight (except Used Goods) Trucking Justice Other Justice Trust Direct Insurance (except Life Advertising Agencies Direct Life International Trusts General Freight Trucking Other Justice Trusts Funds
CPVS
Advertising, propaganda and information film and video-tape production Feasibility study, advisory service, analysis Research, testing and scientific technical simulator Business services: law, marketing, consulting, recruitment, printing and security Other community, social and personal services Supports Installation services of radio, television, sound and video equipment Televisions Other services Keys Radio, television, communication, telecommunication and related equipment Tools, locks, keys, hinges, fasteners, chain and springs
UNSPSC
Televisions Radios Billboards Advertising Market research Population Case making services Two way radios Fluorine-based medical imaging agents, media, and tracers
Regions
APEC Countries North America Northern America
Sectors
Civil Works Building Environment and Pollution-Recycling Automobiles and Auto Parts Postal and Courier Services Roads and Highways-Bridge Law and Legal Printing and Publishing Cement and Asbestos Products Technology Hardware and Equipment Construction Energy-Power and Electrical Computer Hardwares and Consumables Building Material Construction Materials Marine
URL
Download Document
Share